Direct-to-Home operator TataSky has roped in Bollywood actor Aamir Khan as its brand ambassador. Aamir Khan would feature in all TataSky brand and product communication, including advertisements in TV, print and radio, the DTH operator said in a statement today. Interestingly, TataSky's main rival Dish TV has Shah Rukh Khan as its brand ambassador. Speaking on Aamir's association with the group, TataSky CEO and Managing Director Vikram Kaushik said that the Bollowood star perfectly fits with the brand. "As our brand ambassador, he will be instrumental in communicating the benefits of TataSky to consumers across the country," Kaushik said. TataSky is the second largest DTH service provider, with a subscriber base of two million.
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